Innovation in the Nigerian food industry has helped not only to promote some of our local delicacies, but in promoting them, it has equally helped in keeping culinary legacies alive such that present generations do not lose invaluable knowledge of some of the most important tastes, and stories of our cuisine. One of the leading startups in this regard is Phronesis Foods which sits on the niche market to project Ukwa to the world.
Led by the ebullient Chichi Eriobu whom I chose to call its Chief Inspiration Officer, Phronesis brings back sweet memories of the lovely delicacy we grew up with. From my interactions with her, Chichi dreamt a dream bigger than her initial capacity which forced her to up her game in order to keep the vision alive.
Dealing in food products in our business environment is beyond tasking, especially when a company is driven by the passion not to compromise on health, quality and also commensurate quantity. In this interview, Kelechi Deca sat with Chichi to listen to the Ukwa story. Excerpts.
What inspired you to establish Phronesis Foods?
