About us
A Story of Legacy meeting Innovation
At Phronesis Foods, our story begins with a legacy of nurturing and innovation.
Founded by Chichi Eriobu, our company is deeply rooted in a personal history of agriculture, food processing and a commitment to tackling malnutrition through plant-based solutions.
A simple idea - simplify food, make it sustainable
Our journey started with Chichi’s mother, a dedicated Ukwa farmer, processor, and retailer for over 30 years in Ochanja Market, Onitsha, Anambra state, Nigeria.
It was here that a chance encounter with a mother struggling to feed her malnourished child sparked a transformative idea. Chichi’s mother suggested incorporating Ukwa into the child’s diet for its rich nutritional benefits.
This encounter ignited Chichi’s passion for understanding and addressing malnutrition, leading her to explore the health benefits of plant-based proteins, starting with Ukwa, known as African Breadfruit in English.
Our Vision
We aim to reduce malnutrition and improve nutrition across Nigeria by providing affordable, plant-based protein products. Our goal is to enhance the well-being of our consumers and promote sustainable food practices.
Our Mission
Phronesis Foods is dedicated to:
- Innovative Nutrition: delivering high-quality, protein-rich foods from local raw materials like Ukwa (African Breadfruit), Groundnut and Bambara Nut.
- Sustainability: addressing food waste through efficient processing methods and supporting local farmers.
- Accessibility: ensuring our products are available and affordable for both high-end and low-income communities.
Our Approach
Our products include Dried Ukwa, Roasted Ukwa Snack, Ukwa Poundo, Ukwa Flour (for baking), Breadfruit Flour, and Toasted Bambara Nuts, available in various pack sizes to cater to different consumer needs
Our take-out kitchen serves our signature Ukwa Porridge, a ready-to-eat meal that is packed in protein, fibre and other essential vitamins.
We are committed to reinventing existing products, while also creating new products from existing raw materials. Our products are designed to be affordable and accessible, with a focus on protein-rich options that support nutrition and well-being.
Addressing Malnutrition
Inspired by stories like Tina’s—a 17-year-old from a rural Nigerian community suffering from severe malnutrition due to poverty and hunger, we are committed to making a difference. With 92.7 million Nigerians facing protein deficiency, our products, such as the Roasted Breadfruit Nut with 22g of protein per 100g pack, offer a viable solution to prevent and address malnutrition.
Our Strategies and Impact
We leverage partnerships, cross-subsidization, and local sourcing to ensure affordability. Our workforce, predominantly women, benefits from gender equality and financial inclusion. We are committed to reducing unemployment, poverty and hunger by providing opportunities for work, engaging women and youth in the communities.
Join Us
Phronesis Foods is more than a company; we are a movement towards a healthier, more sustainable future. Our products are designed for nutrition-conscious consumers and anyone seeking affordable, plant-based protein sources. Discover more about our journey and join us in our mission to make a lasting impact.
